Can you believe how much it costs to run a color photo ad in some popular magazines? It’s amazing, but social media and content like ours changes the game. Shows like Common Man Cocktails takes the old-school glossy advertisement and replaces it with a fun interactive rich media alternative. A great example, introducing Coole Swan Irish Cream to a party over the summer when we tapped the Slippery Nipplerecipe. We had new fans of the product right there, hooked on the taste but only trying it because the trust that I’ve built in my brand.
What is the brand we built? Common Man Cocktails is only the title of the show, but our hosts and cohosts sell the product on their reaction, informative tasting notes and how excited we are over the spirits. We don’t need to fake excitement because that’s not genuine and people can smell bullshit a mile away.
As a media host like myself, I’ve noticed companies that bullshit their audience are called out or simply ignored. That means they’ve learned (or are learning) to interact with their fans and build a core team of unpaid advocates that simply like their products.
How do you build an army of unpaid advocates for your brand? Through us spreading the word. And this is how we do it.
