Understanding The Global Audience
So, you say you want to be an producer of awesome content? Audio show, video show, pick your medium but you’re going to run into the same problem in all of them: your audience is global. This is something many folks in the United States have a hard time understanding because we tend to be [...]
Listen To The Haters
After a “date night” at the Chinese restaurant the other night I got a fortune cookie with a fortune that read, “We find comfort among those that agree with us – growth among those who don’t.” This phrase can mean a lot of different things to different people, including those that wrote it down to [...]
Be Talked About, Be Seen
It’s difficult to rise to the top of the charts, your audio/video show might be A+ class in content and quality but you’ve got to fight to be seen. As cheap video camera’s hit the market everyone wants to be a superstar and get their 15-minutes of fame. While these crazy folks are trying to [...]
Gary Vaynerchuk Says Hustle, But I Think That’s Changing
While Gary Vaynerchuk has successfully built a small wine store into a much larger business and is on the forefront of social media, I think life will be changing for him very soon. He’s not only a representative for the Wine Library and WLTV branding, he’s sharing his knowledge with others on his blog and [...]
Build Your Audience One Person at a Time
If you’re a struggling video caster or podcaster, you’re probably struggling to find an audience for your show, not struggling for new content. Content is easy to build if you’ve got a passion for your branding. However, audiences are not free and you’re asking them to take time out of their day to listen or [...]
Establish Relationships, Screw Traffic and Page Views
Let’s get something straight, you don’t have to be pulling in billions of page views to find great relationships with potential advertisers or products in your space. If you’re a podcaster or a videocaster you’re probably also running a blog or site for your show (or you should be!), but your site doesn’t need to [...]
How Often Should I Release A New Episode?
I’ve received a few e-mails lately asking about how I handle some of my shows release schedules. In short, how often should a podcaster or video podcaster create a new episode? Every situation may be different but there are some obvious trends I’ve seen over the last few years. Although a release schedule really depends [...]
Our Latest Video, Amaretto Stone Sour
We’re still working on updating the background at the end of the video, where the recipe is displayed, to have a bit more than black. Each episode gets me a little more experience in how I’m going to start the episode and finish the episode. The next videos should including references to finding us in [...]
Using TubeMogul To Promote Your Video Podcasts
So you fancy yourself a video podcaster and you want to do it on the cheap. There are many tools and resources out there you should be taking advantage of. Buying a quality camcorder and a lighting setup is a fixed cost that you can pay once and produce many videos, but content distribution is [...]
Gary Vaynerchuk’s Impressions On Content Marketing
The market is in a free fall, firms that made bad financial decisions are being bailed out and the world is awaiting to see what our economy is going to do next. Where does that leave us little content creators? Those of us that make video podcasts, audio podcasts, blogs and are trying to make [...]
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