CRUSH IT: Book Review
Gary Vaynerchuck recently published a book about his experiences growing his own personal brand. Gary is well known on the Internet for building the brand: Wine Library TV and has taken his knowledge and written a book about building your own brand in his likeness. I received a free copy of the book during Gary’s [...]
Teach Yourself To Be Successful
So you want to be popular and get “a million unique’s” on your website now that you’ve posted your first piece of content. Web marketing folks will tell you how they can rank you #1 in search engines and promote you by utilizing their social circles (most of which are unrelated to your audience). Let [...]
Swap Business Cards, Make Connections
There is no connection like the human connection. We are a passionate social species that builds great relationships with those around us when we’re given the opportunity. You can spend all day twittering and build a list of 1,000+ quality twitter followers but the one missing link is actual human contact: a handshake. You don’t [...]
Make Friends In Your Industry, You’ll Be Rewarded
So many people are out to make a quick buck in the most “automated” way possible. These “get rich quick” or “get wealthy with little work” schemes may be great ways to build bank but what have you learned in the process? Have you learned any techniques to make yourself more approachable, a better sales [...]
Promoting Yourself With Social Networking and Media
In a few weeks I’ll be guest speaking at Keene State college, the school I graduated from in 1999. Since graduation a lot has changed in terms of my own experience and the experiences on the Internet. We used to use the Internet to chat on forums, IRC and finding video game news. Today, the [...]
Build Your Audience One Person at a Time
If you’re a struggling video caster or podcaster, you’re probably struggling to find an audience for your show, not struggling for new content. Content is easy to build if you’ve got a passion for your branding. However, audiences are not free and you’re asking them to take time out of their day to listen or [...]
How Often Should I Release A New Episode?
I’ve received a few e-mails lately asking about how I handle some of my shows release schedules. In short, how often should a podcaster or video podcaster create a new episode? Every situation may be different but there are some obvious trends I’ve seen over the last few years. Although a release schedule really depends [...]
Build a Bond Before You Build A Brand
Everyone wants their podcast to be an instant success. If you’ve got a popular brand with a large fan base, you’ll find you can start up a new property and get a lot of interest right away. Of course, that doesn’t mean your new brand will be successful over the long term but you can [...]
My Podcast Receives No Listener Feedback – Why?
If podcasting is the door to many opportunities where the hell is the key? A huge podcaster issue, a nightmare of sorts, is listener feedback and the lack of any to be found. If podcasting is the door, listener feedback is the metaphorical key to opening the door. Or, is it? Podcasters track their downloads, [...]
Twitter Can Be A Tool, But So Can You
I’m fairly certain I am not the only person that hates people selling crap at my door. When people in suits start walking up the driveway or parking outside my house I let out the dogs to keep them away. This is my home, if you want to sell me something then you need to [...]
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