Understanding The Global Audience
So, you say you want to be an producer of awesome content? Audio show, video show, pick your medium but you’re going to run into the same problem in all of them: your audience is global. This is something many folks in the United States have a hard time understanding because we tend to be [...]
Teach Yourself To Be Successful
So you want to be popular and get “a million unique’s” on your website now that you’ve posted your first piece of content. Web marketing folks will tell you how they can rank you #1 in search engines and promote you by utilizing their social circles (most of which are unrelated to your audience). Let [...]
Make Friends In Your Industry, You’ll Be Rewarded
So many people are out to make a quick buck in the most “automated” way possible. These “get rich quick” or “get wealthy with little work” schemes may be great ways to build bank but what have you learned in the process? Have you learned any techniques to make yourself more approachable, a better sales [...]
Niche Video Casts Get Marketing Dollars Too
If you’re looking for a way to make some money in video podcasting you’ll want to find an area of content that isn’t overcrowded. Of course, the video game, and tech shows are all over the place, what you’ll want is something completely different yet interesting enough to grab a crowd. Looking through iTunes, I [...]
Promoting Yourself With Social Networking and Media
In a few weeks I’ll be guest speaking at Keene State college, the school I graduated from in 1999. Since graduation a lot has changed in terms of my own experience and the experiences on the Internet. We used to use the Internet to chat on forums, IRC and finding video game news. Today, the [...]
Establish Relationships, Screw Traffic and Page Views
Let’s get something straight, you don’t have to be pulling in billions of page views to find great relationships with potential advertisers or products in your space. If you’re a podcaster or a videocaster you’re probably also running a blog or site for your show (or you should be!), but your site doesn’t need to [...]
How Often Should I Release A New Episode?
I’ve received a few e-mails lately asking about how I handle some of my shows release schedules. In short, how often should a podcaster or video podcaster create a new episode? Every situation may be different but there are some obvious trends I’ve seen over the last few years. Although a release schedule really depends [...]
Video Podcasting: Not Everyone Can Be Hulk Hogan
So you want to create your own video podcast, eh? But, you’re afraid you missed the opportunity, there are so many great video podcasts on the Internet that rank huge in iTunes, that have had viral results on youtube and are featured in directories across the world. Who are you? Let’s flash back in history [...]
Build a Bond Before You Build A Brand
Everyone wants their podcast to be an instant success. If you’ve got a popular brand with a large fan base, you’ll find you can start up a new property and get a lot of interest right away. Of course, that doesn’t mean your new brand will be successful over the long term but you can [...]
Women Need More Podcasts!
It’s fairly well known that most podcasts, today, are catering to the 18-34 demographic with way too many focusing on men and what men want. From video games to beer games, hobbies and wines, many of the most dominant podcasts are catering to guys and are hosted by guys. Less than 20% of internet users [...]
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