CRUSH IT: Book Review

Gary Vaynerchuck recently published a book about his experiences growing his own personal brand. Gary is well known on the Internet for building the brand: Wine Library TV and has taken his knowledge and written a book about building your own brand in his likeness. I received a free copy of the book during Gary’s [...]

Listen To The Haters

After a “date night” at the Chinese restaurant the other night I got a fortune cookie with a fortune that read, “We find comfort among those that agree with us – growth among those who don’t.” This phrase can mean a lot of different things to different people, including those that wrote it down to [...]

Nice Guys Finish Last, But With Respect

Every now and again I learn something. That’s actually a bit of a lie, I learn stuff all the time. One thing I’ve learned is the truth to the saying that “nice guys finish last.” It sounds bad, but in the world of Internet broadcasting, video shows and niche markets being last doesn’t mean being [...]

Niche Video Casts Get Marketing Dollars Too

If you’re looking for a way to make some money in video podcasting you’ll want to find an area of content that isn’t overcrowded. Of course, the video game, and tech shows are all over the place, what you’ll want is something completely different yet interesting enough to grab a crowd. Looking through iTunes, I [...]

Build Your Audience One Person at a Time

If you’re a struggling video caster or podcaster, you’re probably struggling to find an audience for your show, not struggling for new content. Content is easy to build if you’ve got a passion for your branding. However, audiences are not free and you’re asking them to take time out of their day to listen or [...]

Establish Relationships, Screw Traffic and Page Views

Let’s get something straight, you don’t have to be pulling in billions of page views to find great relationships with potential advertisers or products in your space. If you’re a podcaster or a videocaster you’re probably also running a blog or site for your show (or you should be!), but your site doesn’t need to [...]