Gary Vaynerchuk Says Hustle, But I Think That’s Changing
While Gary Vaynerchuk has successfully built a small wine store into a much larger business and is on the forefront of social media, I think life will be changing for him very soon. He’s not only a representative for the Wine Library and WLTV branding, he’s sharing his knowledge with others on his blog and [...]
Promoting Yourself With Social Networking and Media
In a few weeks I’ll be guest speaking at Keene State college, the school I graduated from in 1999. Since graduation a lot has changed in terms of my own experience and the experiences on the Internet. We used to use the Internet to chat on forums, IRC and finding video game news. Today, the [...]
PR Agencies are Your Friend
As a podcaster, video producer or blogger you’re probably trying to build fresh new content as fast as possible to keep readers returning to your brand. You’re probably becoming a “professional” in your field which could be anything from custom brewing, tea reviews to video games, frozen food or alarm clocks. Many people are buying [...]
Build Your Audience One Person at a Time
If you’re a struggling video caster or podcaster, you’re probably struggling to find an audience for your show, not struggling for new content. Content is easy to build if you’ve got a passion for your branding. However, audiences are not free and you’re asking them to take time out of their day to listen or [...]
Establish Relationships, Screw Traffic and Page Views
Let’s get something straight, you don’t have to be pulling in billions of page views to find great relationships with potential advertisers or products in your space. If you’re a podcaster or a videocaster you’re probably also running a blog or site for your show (or you should be!), but your site doesn’t need to [...]
How Often Should I Release A New Episode?
I’ve received a few e-mails lately asking about how I handle some of my shows release schedules. In short, how often should a podcaster or video podcaster create a new episode? Every situation may be different but there are some obvious trends I’ve seen over the last few years. Although a release schedule really depends [...]
Build a Bond Before You Build A Brand
Everyone wants their podcast to be an instant success. If you’ve got a popular brand with a large fan base, you’ll find you can start up a new property and get a lot of interest right away. Of course, that doesn’t mean your new brand will be successful over the long term but you can [...]
Women Need More Podcasts!
It’s fairly well known that most podcasts, today, are catering to the 18-34 demographic with way too many focusing on men and what men want. From video games to beer games, hobbies and wines, many of the most dominant podcasts are catering to guys and are hosted by guys. Less than 20% of internet users [...]
Creativity, Quality and Passion
I’ve listened to a lot of different and unique podcasting techniques. Aside from the “big boys” in the industry with their 200,000+ downloads per episode and those that have been doing this in “real life” before the advent of podcasting, you’re making it all up as you go along. What puts your podcast on par [...]
My Podcast Receives No Listener Feedback – Why?
If podcasting is the door to many opportunities where the hell is the key? A huge podcaster issue, a nightmare of sorts, is listener feedback and the lack of any to be found. If podcasting is the door, listener feedback is the metaphorical key to opening the door. Or, is it? Podcasters track their downloads, [...]
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