Listen To The Haters

Posted by By at 23 August, at 17 : 58 PM Print

Listen To The Haters

flame-mailAfter a “date night” at the Chinese restaurant the other night I got a fortune cookie with a fortune that read, “We find comfort among those that agree with us – growth among those who don’t.” This phrase can mean a lot of different things to different people, including those that wrote it down to be printed in fortune cookies. But, I think it means something very special to those of us putting ourselves out there in video and audio podcasts.

When we’re asking ourselves, “why do we do this week in and week out? what is the reward?” we are uplifted when an e-mail or comment arrives telling us how we entertain and give listeners something to do at work, during their commute or on lunch break. We find comfort knowing that our efforts have changed the life of at least one single individual.

But, there are haters as well. Those that tell us our stuff is boring, inaccurate, too long, too short or just simply sucks. You can disqualify them as “haters” that lurk the internet making sure they let everyone knows how much they are non-valued citizens of the world. I’ve grown a thick skin as I put myself out there for the world to see but I’ve also grown a bit because I listen.

While 80% of what a hater will say in a comment is unjustified and immature, they will occasionally say something profound. They may point out a flaw in your content that can use work or a slight bit of polish. Those that love your content will often times set disregard the small things because the overall content is good. If you’re a person of perfection, always looking to better yourself and your content then listen to those that criticize your work.

In my own experience, I’ve had a person tell me that my cocktail video’s are too long and they don’t get down to the point: getting drunk. I thought to myself, “since when have I been making cocktails to get you drunk?” That was never my goal of the show and I apparently never made that point clear to viewers. This doesn’t mean the next episode will start with a paragraph of my goals of the show, but I can use that lesson to further define the underlying structure of each episode.

For instance, instead of concentrating on the potency of a cocktail, I may concentrate on “expanding your cocktail palate” and request people try new brands, new styles and enjoy new experiences. I also focus less on getting an individual drunk and more on the economy of the cocktail and how to save an individual money from going to a bar to get a good drink when they can be made affordable at home. The tastes, the costs and the overall experience is the theme of the show so I make sure to enforce the behavior throughout the content.

What I learned from such a “hater” is to enforce my overall goals and to refine my “pitch” when telling sponsors and potential viewers about the show. We’re about making cocktails for the home enthusiasts that are looking for great new tasty recipes and introduce new brands to the public; we don’t promote excessive drinking or suggest such an act.

The “hater” may come back again someday and find that the content is even further from their expectations from the first viewing. If they leave another scathing comment about how the show is “too much about talking and not enough about drinking” then you know you’ve learned from the experience of their first comment and grown as an individual.

Take comfort in those that love your content and let the haters guide you and focus your content to better please the ones that enjoy the show. Don’t let the hate mail rent space in your head, flip it around and use it to better the quality of your podcasts.

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3 Comments

  1. You should make a cocktail called the HATER. Also there is the cousin of Gatorade….. HATERADE

    cheftafoya, 9 years ago

  2. Listening to the haters is looked upon sometimes is bad. Embracing them is a whole lot better because they tend listen more and speak out more.

    cheftafoya, 9 years ago

  3. Also, I usually reply in a kind fashion to really “dull the edge” of their attack. They expect a flame response, but when you send them a well constructed response they get confused. Often times they never come back so no response is going to matter.

    In some situations it’s just someone having a bad day or wording things a little too sharply and they apologize…rarely, but it happens.

    Derrick Schommer, 9 years ago


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