http://derrickschommer.com/2009/03/19/niche-video-casts-get-marketing-dollars-too/ Building The Ultimate Podcast and Video Show Thu, 03 Jun 2010 21:12:30 +0000 hourly 1 http://wordpress.org/?v=3.0 http://derrickschommer.com/2009/03/19/niche-video-casts-get-marketing-dollars-too/comment-page-1/#comment-160 Derrick Schommer Wed, 01 Jul 2009 04:02:04 +0000 http://derrickschommer.com/?p=206#comment-160 Yes, more of a "niche of a niche" if you will. It's always easier to create your own market but the risk can be great if you have to invest a lot of capital in something that might not work. However, if you can find a niche that may be a bit crowded but validates a market, you can make your own home within it. I find one great way to be unique is to be friendly, inviting and base a personality around your brand. People like a history and personality and seem to be drawn towards hosts that are fun to watch and full of energy and passion. Yes, more of a “niche of a niche” if you will. It’s always easier to create your own market but the risk can be great if you have to invest a lot of capital in something that might not work. However, if you can find a niche that may be a bit crowded but validates a market, you can make your own home within it. I find one great way to be unique is to be friendly, inviting and base a personality around your brand. People like a history and personality and seem to be drawn towards hosts that are fun to watch and full of energy and passion.

]]> http://derrickschommer.com/2009/03/19/niche-video-casts-get-marketing-dollars-too/comment-page-1/#comment-159 Shell Wed, 01 Jul 2009 03:45:27 +0000 http://derrickschommer.com/?p=206#comment-159 Even if the niche is crouded, if you can come with a unique selling point, or some kind of content that they can't get anywhere else then you can still dominate. You will still want to distribute your video to the masses including commercial video sites like adwido Even if the niche is crouded, if you can come with a unique selling point, or some kind of content that they can’t get anywhere else then you can still dominate. You will still want to distribute your video to the masses including commercial video sites like adwido

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