Promoting Yourself With Social Networking and Media

Posted by By at 8 March, at 20 : 26 PM Print

Promoting Yourself With Social Networking and Media

keene-logoIn a few weeks I’ll be guest speaking at Keene State college, the school I graduated from in 1999. Since graduation a lot has changed in terms of my own experience and the experiences on the Internet. We used to use the Internet to chat on forums, IRC and finding video game news. Today, the game has changed.

The Internet is not only a place to find information about products, it is a place to build information about yourself for others to learn about you. The trick to this seminar will be covering all the major disciplines by giving them relevant information that could potentially change their lives. The methods of promoting yourself with social media as a teacher entering the field is not the same as a student in broadcasting, geography or software development.

We’ve got to put reality first, students graduating from college this year are entering a market where extremely talented and experienced folks are being laid off due to budget cuts. How does a student walk into the “real world” and get a job in an economy where the unemployment rate is rising a percent at a time? For this, there is no clear answer, but there are other solutions to building your reputation and experience so you’ll be a valuable asset when hiring freezes thaw.

Students should create accounts on a few key social networks, such as Linkedin. For the Facebook and Myspace generation, this should be a fairly straight forward process, except, rather than showing people what your favorite music may be, you’re showing them where your focus and talents can be found. Students should be building their linkedin profile along side their resume and link up with all their friends on the social media site so that you can review each other and explain “why” your friends are worth looking into — you scratch their back and they’ll scratch yours.

Plenty of headhunters use Linkedin and like site to farm for new talent. Market yourself, build a profile that is both desirable to potential employers, headhunters and friends alike. Believe it or not, a potential new hire at a company may be inspected through a “background search” involving pulling up profiles on linkedin and/or google to see what you say you know and what others are saying about you.

Broadcast and communications major should be using twitter to build their fan base and audience, promote products you love (for free) to try your hand at building yourself and your personality. You’ll want to build a large quantity of followers so you can promote yourself to them when the time is right. You may use that audience to “crowd source” (ask them questions) when you do get your first job, or perhaps use it to ask folks if anyone is looking for your talents and, in general, make friends with folks of like interests – this can be a handy tool in your future.

Students who plan to become teachers or explore further avenues of education can start practicing now. How? Get yourself a microphone and computer and start podcasting your talents. If you’re looking to find a career in biology and you’re having problems getting that job, start by podcasting some educational shows about biology, this may be audio or video depending on your budget and willingness to promote your own brand.

Creating your own video or audio podcast will grow your experience along with give you real life technological advances over your competition. When going into an interview to get a job as a science teacher you can either say “I graduated six months ago but I’ve not found a job” or you can say “While looking for a job I’ve started an audio show teaching listeners about weather, cloud formations and natural disasters, I’ve got a thousand listeners interested in the content.” You can build niche markets quickly and get dedicated fans that are interested in learning about new topics and concepts. Use what you’ve learned for students in a classroom when teaching students remotely. Your potential employer will no doubt be impressed with your focus, effort and passion compared to that other kid that watches History Channel while eating nachos and waiting for call backs from schools.

There is a great deal of potential to get your name known, be found by potential hires and discover new experiences and technologies you never thought were possible. You’ll gain experience in across many fields including communications, networking, media recording and promotion regardless to your actual major. Who knows, you may find yourself interested in something completely unique and different, something you didn’t learn in school.

Those are just a few ideas that I’ll be talking about in the 45-minute presentation at Keene State College in the moutains of New Hampshire. I wish I had that knowledge when I graduated!

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