Blogging On E-Commerce Sites: Marked As Spam?

Posted by By at 12 December, at 22 : 35 PM Print

Blogging On E-Commerce Sites: Marked As Spam?

SpamMany SEO consultants will tell you the easiest way to get your companies site in the market, for free, is to advertise through organic search. However, most e-commerce sites have a fairly static set of content. If you’re selling widgets but don’t get a new widget brand every day you’ll probably have a bunch of widgets just sitting their growing stale.

Now, those widgets may slowly get better ranked in google if they’re truly unique, however my experience in video games shows that it’s too popular to rank in many search engines on page one or two of the results. So, this may or may not work out for you and your widgets. The “standard practice,” today, is to blog daily to show google you’re serious about content and providing it to the masses.

Therefore, I learned to blog on my own e-commerce site to provide new press releases, personal reviews of video games and just rant about the industry. For the first year I blogged once a day at least to gain keywords I wanted, making sure to blog about my own products as much as possible (and linking to them). Then, one day, someone put one of my content-rich articles on digg.com

You want to see how fast an article can be marked as spam? Get 30+ diggs and hit the homepage and all of a sudden…silence. Users flamed through comments and marking the article as spam. Why? It was an article that apparently had value and merit in the industry and it had enough diggs to hit the homepage.

Because social diggers and other anonymous internet users are fickle and have bad attitudes about much of the stuff they find on the Internet. The fact that the article was from an e-commerce site raised eyebrows with thoughts of “you’re pushing your own products through digg, you spammer.” In reality, I wasn’t even the person that put it on digg to begin with yet I’m being yelled at as a spammer? It doesn’t take long to realize you’re article/site is on digg because the “digg effect” is substantial and potentially destructive to your website and bandwidth.

You’ll have better luck on StumbleUpon.com for trying to spread your information than a social news site like digg. People love great content but they don’t like the fact that they think they were duped into coming to the site to make a purchase. We’ve grown so used to spam, lies, tricks, deception and fraud that we cannot stand the idea of liking content on a page that may also sell products.

Readers are far more used to advertising and affiliations around the site content than they are knowing the overall theme of the site is to sell. In other words, if you don’t work hard enough to ‘trick’ them they’ll drop your site in a ball of flames and rants. Had the site been bundled with affiliations and embedded popup links it wouldn’t have been battered by the public because we’re so used to a daily dose of advertising.

Moral of the story, watch what you do when blogging on an e-commerce website, if you want to provide rich content it might be easier to start up a WordPress blog and link back to your site when you want to bring users closer to your products. It’s really just a “front” for the real site but it keeps whiners at bay.

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