Better Content Equals Better Back Links

Posted by By at 12 December, at 21 : 33 PM Print

Better Content Equals Better Back Links

Chain LinksHave you ever noticed one of the most popular first entry to a search engine like Google is Wikipedia? You think it’s just dumb luck or maybe search engines are organizing things in reverse alphabetical order? No. Of course that’s not the reason.

The reason is wikipedia has a crap ton of great information, references and, in general, is written well. Content which is written well is easy to understand and better yet, to quote in other articles by other people. You don’t have to be the leading industry standard magazine, document, archive or personality to write something with passion which is easy to read.

Have you heard people say “the internet is a great resource for…” followed by almost any subject. If you need to know what the best car seat brand is, a review for a new popular car stereo, information about building a farm house, manuals for your lawn mower or other random request you’ll find it on the Internet. Is it all 100% accurate? Probably not, but it’s a good place to start your search.

A well crafted blog about a topic you understand or claim to understand goes a long way when someone needs to quote you in their own blog, magazine or elsewhere. I’ve had some of my content listed on the bottom of the Wall Street Journal simply because it was relevant to the topic the writer was speaking about and WSJ has a small “RELATED ARTICLES AND BLOGS” header near the bottom of the page which automatically picks up specific topics.

Although I’ve not had a server go down from WSJ back-links it was done without my knowing and cannot hurt my standing on the Internet. Was it magic? Nope, it was who claims to connect blogs and news together… and it was working. My articles were considered ‘quality,’ in this case by some automatic crawler, but it was nothing but help for my blog since it brought me new traffic and a fresh set of eyes. A WSJ reader probably respects well crafted writing, hence their need to read WSJ and if they find my quality just as good perhaps they’ll subscribe to my own RSS and check my site out now and again.

Better content will give you better links-backs and a higher respect on the internet. As I’ve said before, make yourself important or fake it! You don’t have to be a doctor to write about men’s health and you don’t have to be a dietitian to have a great dieting blog. You just have to sound good, communicate your points well and utilize other resources (like wiki and other well-crafted sites) to build a foundation for your content. Once you have a foundation you can wrap the data in your own personality, your own style and your own flare.

But you have to start somewhere.

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