Why Are Websites Always Blue?

Posted by By at 8 December, at 05 : 55 AM Print

Why Are Websites Always Blue?

BlueIn marketing terms, a blue website symbolizes comfort and trust. It is said that over half the population calls its favorite color blue. Why are websites always blue? Because people like websites that are blue and if they like your site they’ll probably stick around for a few minutes.

Red, supposedly, symbolizes “danger,” however that may not be exactly true in a very well crafted red themed website.

“Ask people their favorite color and a clear majority will say blue. Much of the world is blue (skies, seas). Seeing the color blue actually causes the body to produce chemicals that are calming; but that isn’t true of all shades of blue. Some shades (or too much blue) can send a cold and uncaring message. Many bedrooms are blue because it’s calm, restful color. Over the ages blue has become associated with steadfastness, dependability, and loyalty (note how many uniforms are blue). People tend to be more productive in a blue room because they are calm and focused on the task at hand. Some studies are showing that weight lifters can lift more weight in a blue gym – in fact, nearly all sports are enhanced in blue surroundings.” (precisionintermedia)

Name a popular website and you’ll probably see its a trusting blue color. Here are a few that come to mind:

  • Amazon
  • Google (and Gmail)
  • Apple Store
  • Yahoo
  • IBM
  • Microsoft
  • Blizzard (World of Warcraft)

A few sites like eBay are bucking the trend by having a lighter green shade but I believe it was once blue. Imagine some of these sites in red or bright orange and you may realize the site is just as good…but you probably wouldn’t stay there as long. Humans like blue with a nice white backdrop and there is no point arguing against it, conform or try to be the squeaky wheel but squeaky wheels don’t get as much adsense clicks.

If you’re trying to build a new style or are purely art you’ll probably try to avoid stereotypical colors, take deviantart as a great example. Or, you’re building a new trend or social network like Pownce and don’t need to conform because you have names backing your creation (namely Kevin Rose). Let’s face it, most of us don’t have a TV star, podcast star or 100,000 fans following us around so we’re going to want to do what we know works: blue.

A site like Facebook was once a nobody and hence the color blue made perfect sense. Today, they obviously can change the color without a huge impact on their audience, right? That would be an interesting albeit potentially costly test case.

More than likely, if you’re doing search engine optimization (SEO) surfing to find howtos, news and tactics you’ve encountered a few blue sites: plugim.com and seomoz.com all have heavy blue elements to them. A well designed site, as these two are examples of, contain a blue color mixed with something a bit different and unique. PlugIM uses an orange while SeoMoz uses more of a maroon color to complement the blues.

Heck, my own shopping site, techdiversions.com uses a blue theme as well as the site you’re on right now. I spend a lot of time on my own site previewing text and re-reading articles for corrections and I want to feel comfortable while doing so, thus the blue works well for me.

If you’re trying to build up new visitors, loyal viewers and a comfortable atmosphere don’t try to break any molds. You want to make money or you want to set trends? Let someone else set the color trends and you can follow them later…when you have a big sack full of ad revenue.

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