Get Personal: Podcast

Posted by By at 8 December, at 03 : 46 AM Print

Get Personal: Podcast

PodcastingTwenty years from now this will be the age of the ipod, a time when everyone could afford a hand-held compressed audio player. Audiophiles know a typical music track encoded into a standard MP3 file is not the best of quality unless the bit-rate is right, but high bit-rate songs require high capacity storage.

A podcast requires very little storage, can be produced in mono and vary in total length. Many of my podcasts range from 20MB to 55MB in size for an hour or more of content. Podcasting does require a few key ingredients to make a professional sounding blog:

  • Patience
  • Practice
  • Recording Software
  • Recording Hardware
  • Post Production
  • A Neat Song

You can practice podcasting with friends on Skype to get a handle on everyones personality and prepare to lay down 30 minutes of conversation or create the recording alone. You’ll need some patience if you’re new to recording and you’ll need to spend some cash (usually) to get a microphone and some software for mixing and recording.

A cheap headset, free software like Audacity and some recording hardware (probably the PC or Macintosh you’re more than likely reading this on will do) and you’re ready to start. You can publicize your podcast on iTunes, of course, and a number of podcasting directories around the Web, all which are free!

The details of podcasting is beyond the scope of this article, but you can contact me if you want to know how I do it. The advantages of podcasting can be one of satisfaction as you build an audience or one of personalization. What better way to get returning visitors than to connect with them at a more personal, audio, level.

A website is just a jumble of text while a podcast is a totally different experience. You can share your tone, your personality and life experiences in your audio show which may not translate well to words or could become boring to read.

Develop some show notes and put it into vocal words and get in touch with your viewers from another angle. You can write your show notes after each episode (for additional SEO tactics and content) or you can follow up on what you’ve talked about in the podcast within follow-up articles.

As your podcasting, by yourself or with others, you may come up with other ideas that you can write up in editorials. The podcast may be a vehicle to get your juices flowing for quality content so you can go to town as a blogger. You’ll have to set aside some time for podcasting and post-production so only consider this avenue if you’re serious about putting in some time and effort.

My 1-hour podcast takes about 2-hours to post-produce, add intro/outro sounds and publish on an RSS feed for directories (and iTunes) to pickup. I also rely on libsyn for one of my podcasts because it has a high bandwidth storage solution for a cheap price (USD $10.00 a month) and pretty graphs. The only issue I have with libsyn is their inability to keep their statistic tracking engine online and running, when it is running the statistics are well composed and easy to understand.

A blog is a great start and will develop an audience and a podcast would complement it and bring a third dimension to your writings and personality. People can get to know you for who you are and keep your website and agenda on their minds while at work, at home, commuting or relaxing before bed.

Podcasting can be a great tool to build a loyal fan base along with helping to build your googles organic searches regarding your site. Do a search for gaming podcast or drinking podcast and you’ll see mine on page one. Why? Podcasting isn’t big enough to be too challenging to rank for in google results if you try hard enough – every episode submission is potential google search content.

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